Rockstar rebrands GWR train encouraging sustainable travel International chart-topper Sam Ryder has teamed up with I came by train to unveil a new activation for the ‘I came by train’ summer campaign, a nationwide sustainability movement urging festival-goers and travellers to choose train travel over cars and flights. The creative is led by independent agency […]
New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]
Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]
No matter if its world-renowned superstars or weekly 5-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But […]
Playful work from Humanaut highlights a brand’s unique commitment to men’s sun care The modern man may spend a great deal of time inside soaking up an abundance of blue light, but Oars + Alps, the only men’s skincare brand investing significantly in sun care, understands that true happiness awaits us outside in the sun. With […]
Checkatrade, the UK’s leading home improvement platform, has launched a refreshed brand and will go live with a new advertising campaign next week, led by a high-impact television advert and supported by a refreshed media and creative strategy. The evolved brand, created by Re Design, part of M+C Saatchi Consulting, went live last month, and the […]
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it—signaling strong travel demand that remains tethered […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
Atlantis, The Palm unveils “A World Away”, a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew. Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It […]
Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]