Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Havas Media has extended its relationship with Sherwin-Williams, a global leader in coating products, after being awarded the media planning and buying business for its wood care and performance paints brand Ronseal. The agency already handles media planning and buying for Sherwin-Williams-owned paint brand Valspar, having been appointed in 2015. The appointment follows a strategic […]
Iris has promoted Henry Scotland and Rachid Ahouiyek to Executive Creative Directors as it doubles down on product. They will work alongside current London ECD David Prideaux. Scotland and Ahouiyek have worked together for over two years growing the much awarded adidas account, as well as on recent Barclays and Samsung campaigns. The duo mix […]
Jessica Tamsedge joins McCann London as new managing director, replacing Sheryl Marjoram, recently appointed CEO. With a rich background in leading change across major agencies and creating innovative work for local and global brands, Tamsedge is perfectly placed to generate conditions for even greater creative output. Prior to her new appointment at McCann, Tamsedge has […]
Introducing THE RE(COLLECTION), made partially of plastic bottles
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable […]
Today Colgate, alongside recycling partner TerraCycle, unveils at Cranford Park Primary School in Yateley, Hampshire, the launch of the first playground in the UK made from recycled oral care products. The playground was made using lumber created with over 30,000 recycled oral care products including toothbrushes, tubes, caps, electric toothbrush heads and toothbrush and toothpaste […]
Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana […]
RBR appointed as strategic and creative agency for Blistex, Dentinox, Snufflebabe and Flourish.
Leading Health and Beauty business DDD Limited has appointed Red Brick Road as its lead strategic agency. Red Brick Road was appointed without a competitive pitch. The remit sees Red Brick Road take on strategic and creative responsibilities for three household brands – Blistex, the lip health brand spanning cold sore treatment and everyday lip […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]
McCann Health today announced the appointment of Guido Körfer as President and Marc Henschel as Executive Creative Director of McCann Health Germany. Guido will provide business leadership for the agency’s growing team across all offices of McCann Health Germany and will be responsible for the management and development of all aspects of the business across […]