Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]
Jung von Matt, the independent creative agency network, has launched a new offering in London – NERD – an agency specializing in authentically connecting brands with fandom communities, nerds and geek culture. Jung von Matt London opened its doors last year and its clients include Vauxhall and Wayfair. NERD is well-established within the JvM network […]
Today Pablo & UNLIMITED have launched their first campaign for the Metropolitan Police since winning the account in January 2024 focusing on a recruitment drive for new Police Constables. The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: […]
Trainline’s ‘Friend Finder’ at Benicassim Festival Helped Lost Friends Spot Each Other Above The Crowd When heading into the crowd at a music festival it’s almost inevitable that friends will become separated from one another, having an impact on their festival experience. The stress of losing friend groups, missing a favourite band’s performance and searching […]
Very has unveiled its new campaign, ‘operation back to school’, designed to make the back-to-school shopping mission a breeze for parents. The new campaign, which has been developed in collaboration with The Gate, draws on Very’s brand platform, ‘let’s make it sparkle’ and the energy of the retailer’s fluent devices, its three flamingos, to create […]
Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for […]
AnalogFolk is calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to […]
During a time when most news about the climate and environment is challenging at best (and depressing at worst), drivers are now learning there is something incredibly easy most of them can actually do to help nature. Get Biofuel, a new consumer marketing mission from D.C.-based Growth Energy, the nation’s largest biofuel trade association, is based […]
What if tomorrow’s retail was shaped by the foodies, shoppers and leisure-lovers on whose custom its value depends? With a people-first approach, Without has rebranded leasing agency P-Three to bring a consumer mindset to a traditionally corporate industry. The world of leasing often feels inaccessible and dominated by the language of consultants: renders of spaces […]
South Western Railway (SWR) is bringing back its ‘bird fluencers’ Wesley Peck the pigeon and Sandy C. Gull for its latest campaign, which focuses on exciting rewards for travellers. The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan, showcases the breadth of rewards available from the train operator, […]