Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
British Heart Foundation (BHF) has launched “In Living Memory” with Saatchi & Saatchi, an integrated campaign marking the charity’s 65th anniversary by celebrating 65 survivors of cardiovascular disease whose lives have been saved by critical BHF-funded research. 65 commemorative benches – which will remain in situ for at least five years – will be installed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia. The partnership delivers access to over 60,000 venues generating more than 1 […]
Guerilla campaign hopes to restore wonder of the night sky and more Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch DarkSky One, a concept car unlike any vehicle ever seen. DarkSky International is the disruptive global nonprofit leading the fight against light pollution by championing a simple, transformative idea: protecting darkness protects […]
Fear Not, Chosen Foods Mayo is here to save your sandwiches In a world where shady ingredients and seedy oils have become the industry standard, Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Mayo*, is stepping up as the hero the grocery store desperately needs. As one of the only avocado oils on shelf that’s […]
Online Cries For ‘Steak Stroganoff’ Turned Into Dramatic Reenactments Fortnight Collective, the independent advertising and branding agency, has launched a breakthrough campaign for Noodles & Company’s wildly popular Steak Stroganoff, only available for a limited time, that uses AI to bring to life actual social comments from the brand’s most vocal and ‘Strog’-obsessed fans. The campaign […]
Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new series in which the iconic premium gin brand teams up with a carefully curated selection of cultural voices to celebrate spectacular effort and mastery of craft. More than a campaign, this is a global movement, led by Sarah Jessica […]
Leading independent global Challenger network, VCCP, today announced a move to significantly bolster its Asia-Pacific footprint through the acquisition of Singapore’s premier award-winning independent agency GOVT and its sister digital agency Ministry. The new entity, GOVT VCCP, is a combination of VCCP’s current operations in Singapore and GOVT Singapore and Ministry, and will offer a […]
Subway is entering the value conversation with a new menu innovation that challenges the notion that quality and affordability are mutually exclusive. Protein Pockets deliver 20+g of protein with freshly sliced lean protein, fresh veggies, and tasty sauces – all freshly made and priced at just $3.99. Protein Pockets debut with a lineup of four […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]