Yes& and FEMA New Campaign Flips the Script on Flood Insurance as Ominous 2024 Atlantic Hurricane Season Looms

Yes& and FEMA New Campaign Flips the Script on Flood Insurance as Ominous 2024 Atlantic Hurricane Season Looms

There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets […]

Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds

Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds

Creative technology studio Appetite Creative in partnership with world leading food processing and packaging company Tetra Pak, has refreshed the fun and interactive smart packaging experience created for a leading European fruit juice producer with a brand-new summer drinks theme to inspire customers. The updated campaign, which will run for a third time due to […]

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]

MAGNUM® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED HONEY REMIXES

MAGNUM® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED HONEY REMIXES

The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]

Robot dog mimics heat stroke symptoms in an unprecedented OOH build: Nordic pet brand’s latest campaign stuns in the streets of Finland

Robot dog mimics heat stroke symptoms in an unprecedented OOH build: Nordic pet brand’s latest campaign stuns in the streets of Finland

The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of a heat stroke. The robot is placed inside a car and its movements are triggered by changes in temperature. […]

BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

BORN UGLY CREATES GROUND-BREAKING SUMMER CAMPAIGN FOR THE ROYAL ARMOURIES: GAME CHANGERS

Creative change agency Born Ugly today announces the launch of the Royal Armouries’ summer campaign, Game Changers. By reframing the existing exhibition through an intriguing new lens and highlighting the Royal Armouries’ events calendar, including spectacles such as interactive jousting, Game Changers is designed to attract young families to the museum this summer. The campaign will go live on 20th […]

Grease Monkey Launches Campaign Created and Produced by Fortnight Collective to Express Gratitude for Valued Mechanics

Grease Monkey Launches Campaign Created and Produced by Fortnight Collective to Express Gratitude for Valued Mechanics

Grease Monkey, a flagship FullSpeed Automotive brand and leading automotive aftermarket services platform, wanted to recognize and truly thank valued mechanics at their more than 350 centers across the USA. So this year, the company launched a robust campaign highlighting those workers and all professional automotive technicians in a very moving, integrated campaign that launched […]

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