Litehouse Inc. Enlists Food and Beverage Agency Quench to Launch Guy Fieri’s Flavortown Sauce Brand

Litehouse Inc. Enlists Food and Beverage Agency Quench to Launch Guy Fieri’s Flavortown Sauce Brand

National campaign includes digital, social media and integrated media planning Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide. The campaign, which […]

Visit Seattle Crafts Innovative Use of City’s Legendary Music at Heart of New Branded Program Created by PB&

Visit Seattle Crafts Innovative Use of City’s Legendary Music at Heart of New Branded Program Created by PB&

Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals. Determined to find a new way to highlight this key element to attract new visitors from this group, they […]

Heathrow launches summer campaign by St Luke’s, where travel is about far more than getting from A to B

Heathrow launches summer campaign by St Luke’s, where travel is about far more than getting from A to B

Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination in a new summer ad campaign, created by independent creative agency St Luke’s. “Heathrow Signs” incorporates the airport’s instantly recognisable signage, playfully using it to highlight the facilities on offer and encourage passengers to get […]

HAVANA CLUB APPOINTS NEW GLOBAL MARKETING DIRECTOR

HAVANA CLUB APPOINTS NEW GLOBAL MARKETING DIRECTOR

Havana Club is announcing a change within its senior team with the appointment of Nathalie Parte to replace Anne Martin as Global Marketing Director of the leading international Cuban rum brand. Parte joins Havana Club from partnering company, Pernod Ricard France, where she served as Brand Director across portfolios including Ricard, Ballantine’s, Jameson, Lillet and […]

Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]

Appetite Creative launches sustainability on-pack connected experience for Tetra Pak

Appetite Creative launches sustainability on-pack connected experience for Tetra Pak

Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability.  […]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]

Hovis announce Mark Brown as the new Chief Marketing Officer

Hovis announce Mark Brown as the new Chief Marketing Officer

To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer. Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most […]

Introducing the Kentucky Black Trailblazers Experience: A Groundbreaking AR Journey through History

Introducing the Kentucky Black Trailblazers Experience: A Groundbreaking AR Journey through History

Partnering tourism commissions in Shelby, Jefferson, Oldham, Bullitt, Nelson, and Hardin Counties of Kentucky are proud to announce The Kentucky Black Trailblazers Experience. It is a transformative first-of-its-kind immersive experience that celebrates the influential Black figures who have shaped the history of the state and beyond. Across the vibrant counties of Kentucky, a new journey […]

Nail Launches Quirky “Lady in the Gas Pump” Campaign for the Rhode Island Lottery

Nail Launches Quirky “Lady in the Gas Pump” Campaign for the Rhode Island Lottery

Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]

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