Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]
The Driver and Vehicle Licensing Agency (DVLA) is tackling vehicle tax evasion with a new campaign created by AMV BBDO. The launch marks the agency’s first work for the DVLA. The humorous campaign introduces a new character inspired by one of the DVLA’s most recognisable enforcement tools: the wheel clamp. Affectionately known as “Clampy”, the […]
McCann helps LNER’s mascot find her voice to show the freedom of train travel LNER is continuing the story of its distinctive red-haired brand character Eleanor. In a bold new execution by McCann London, LNER takes on the frustration of motorway traffic jams, and champions the ease, comfort and freedom of long-distance train travel. Embracing […]
Bringing 100% real mashed potatoes to families across the country for more than 65 years, Idahoan Foods is ditching the manicured, filtered lifestyle to lean into the messiness of real-life moments Idahoan Foods, a leading U.S. producer of 100% real mashed potato products, recently announced the launch of its new ‘Get Real’ creative campaign. Created by The Brandon […]
Ginsters, Britain’s Biggest Pastry Brand¹ is set to win the hearts and minds of even more British shoppers in 2026, with a further £4m investment that welcomes back the brand’s award-winning ‘Taste The Effort’ campaign and their beloved farmer character ‘Merryn’. As category leader, every £1 spent on Ginsters media has a halo impact on the […]
HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]
Corona Cero has brought together Britain’s greatest Winter Olympian and some of the nation’s best current and former Winter Olympians, to create a stunning film that celebrates the athletes and the deep bond they share with the natural world, in order to inspire people to reconnect with nature this winter. Created by the first-ever non-alcoholic […]
Created by Razorfish and designed and developed by makemepulse, ‘Course Givree’ allows players to dash down the snowy slopes of McDonaldland to win exclusive prizes only available through the app Building on the success of its McDo+ app which was launched in 2025, McDonald’s France is pushing its mobile strategy further with a new gaming […]
Cultural movement spearheaded by the brand salutes the legacy of one of the world’s greatest percussionists. Film kicks off initiatives of recognition and celebration, connected to a major milestone: a star on the Walk of Fame. What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel Ritchie, “We are […]
Splendid Communications has been appointed by Froneri to lead on social media for Rowntree’s Ice Lollies following a competitive pitch. The retained partnership will see Splendid deliver a social strategy designed to elevate the brand’s new positioning and champion its playful, fruit-forward identity across key channels. Splendid will lead Rowntree’s Lollies’ NPD launches, managing PR […]