We Are Social Australia and Samsung unveil first creator-led music video for pop sensation Tate McRae

We Are Social Australia and Samsung unveil first creator-led music video for pop sensation Tate McRae

The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]

As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]

Alterra Mountain Company Taps Bttr to Elevate Digital Design

Alterra Mountain Company Taps Bttr to Elevate Digital Design

Bttr, a global design agency with offices in New York, Los Angeles and London, has been chosen by Alterra Mountain Company, home to iconic year-round mountain destinations, to elevate its approach to digital design as it readies for its next phase of growth. Selected after a competitive pitch, Bttr will be leading to design excellence across Alterra’s digital […]

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

PENDING ELECTION HAS UK INVESTORS FEELING CONFIDENT NEW RESEARCH PUBLISHED TODAY

65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

DECATHLON UNVEILS THE WORLD’S FIRST ALTERNATIVE TO THE TRADITIONAL NEOPRENE WETSUIT MADE FROM 100% CERTIFIED NATURAL RUBBER IN AN INVENTIVE CAMPAIGN

New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100, the first and only neoprene alternative wetsuit made from 100% certified natural rubber DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the […]

Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June […]

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