Vivo Project Highlights Dangers of Online Gaming for Children

Vivo Project Highlights Dangers of Online Gaming for Children

As children and young people are increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time, money, and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology […]

WEROAD ENCOURAGES THE RESIDENTS OF MANCHESTER TO SPEND MORE TIME OUTDOORS WITH A GIANT BILLBOARD OVERLOOKING PICCADILLY GARDENS

WEROAD ENCOURAGES THE RESIDENTS OF MANCHESTER TO SPEND MORE TIME OUTDOORS WITH A GIANT BILLBOARD OVERLOOKING PICCADILLY GARDENS

WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, continues their Manchester-focused out-of-home (OOH) including a ‘get outdoors’ inspired campaign displayed across a giant Piccadilly billboard in the heart of Manchester overlooking the Piccadilly Gardens. Through two different concepts, both campaigns use WeRoad’s signature witty copy to appeal to its target demographic. […]

Voting is Hot AF: Saatchi & Saatchi debut new campaign to drive young voters to the polls

Voting is Hot AF: Saatchi & Saatchi debut new campaign to drive young voters to the polls

Saatchi & Saatchi has today unveiled new creative work, Voting is Hot AF, to launch non-partisan campaign, Just Vote. The campaign is powered by green entrepreneur and founder of Ecotricity, Dale Vince, with insight from leading PR & communications agency, Borkowski. Built on the insight that voting officially makes you hotter – with 40% of […]

Tequila Rose Targets Pink Energy, Summer Vibes & Ibiza Nights in New Multichannel Campaign

Tequila Rose Targets Pink Energy, Summer Vibes & Ibiza Nights in New Multichannel Campaign

Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, and social media until the […]

ARAMARK TAPS SENIOR MARKETING AGENCY VARSITY TO GUIDE COMPANY’S REENTRY INTO THE SENIOR LIVING INDUSTRY

ARAMARK TAPS SENIOR MARKETING AGENCY VARSITY TO GUIDE COMPANY’S REENTRY INTO THE SENIOR LIVING INDUSTRY

New offering — Aramark SeniorLIFE+ — breathes new life into stagnant senior living dining services category Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped senior services marketing agency, Varsity, to help kick off the effort. Varsity’s work includes the development of the new Aramark offering — Aramark SeniorLIFE+ […]

The Many Creates “Reusable Is Beautiful” Campaign for Heal the Bay with AI Aid

The Many Creates “Reusable Is Beautiful” Campaign for Heal the Bay with AI Aid

Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]

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