What if tomorrow’s retail was shaped by the foodies, shoppers and leisure-lovers on whose custom its value depends? With a people-first approach, Without has rebranded leasing agency P-Three to bring a consumer mindset to a traditionally corporate industry. The world of leasing often feels inaccessible and dominated by the language of consultants: renders of spaces […]
South Western Railway (SWR) is bringing back its ‘bird fluencers’ Wesley Peck the pigeon and Sandy C. Gull for its latest campaign, which focuses on exciting rewards for travellers. The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan, showcases the breadth of rewards available from the train operator, […]
There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets […]
Today, Diet Coke has announced news that will be music to the ears of fans across the UK – from July, you’ll be able to pick up a personalised can or bottle, to truly enjoy your Diet Coke break, your way. Eagle-eyed shoppers will now be able to spot a selection of over 150 named […]
Creative technology studio Appetite Creative in partnership with world leading food processing and packaging company Tetra Pak, has refreshed the fun and interactive smart packaging experience created for a leading European fruit juice producer with a brand-new summer drinks theme to inspire customers. The updated campaign, which will run for a third time due to […]
Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]
The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]
The AA, the UK’s leading driving services business, launches the next phase of its successful “It’s Ok, I’m with The AA” brand campaign. Developed to challenge and broaden perceptions of the brand – highlighting that The AA is more than just a Roadside Assistance provider, but a source of driving confidence in any situation – this […]
Vodafone’s mobile network for young people teams up with fried chicken shops across the country in new summer campaign by AMV BBDO VOXI Mobile, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z’s chicken stays in their mouth rather than on their phone […]
The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of a heat stroke. The robot is placed inside a car and its movements are triggered by changes in temperature. […]