Fortnight Hires New Head of Business Development Rosemary Calderone

Fortnight Hires New Head of Business Development Rosemary Calderone

Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and […]

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]

E-bike brand turns e-bikes into emergency generators, helping small businesses survive blackouts

E-bike brand turns e-bikes into emergency generators, helping small businesses survive blackouts

How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]

Crusha undergoes a major reimagining as it recreates the authentic modern diner milkshake experience in the home with a disruptive new identity by Outlaw

Crusha undergoes a major reimagining as it recreates the authentic modern diner milkshake experience in the home with a disruptive new identity by Outlaw

The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience.  Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]

No Walkers, No Game – Football legends surprise fans with an unforgettable Champions League experience

No Walkers, No Game – Football legends surprise fans with an unforgettable Champions League experience

Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]

Pinterest announces Beth Horn as new UK Managing Director

Pinterest announces Beth Horn as new UK Managing Director

Pinterest is announcing today that Beth Horn has been appointed as UK Managing Director. Based in London, Horn will report to VP, Head of EMEA Sales, Milka Privodanova. Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK. This includes leading the team and supporting relationships with advertisers to maximise the […]

Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless  service in a humorous new advertising campaign called “Let Summer Come to You.” It was developed  by the brand’s retained creative agency St Luke’s with Eat Creative, Ocado’s in-house creative team. The films feature customers who are out […]

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production. The national ad is running on digital and social media. Launch Party won the assignment in January. Staples launched the ProGel® pen to challenge Pilot’s G2 […]

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