Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
New campaign demonstrates how moving with ASICS transforms body and mind ASICS today unveiled its new global brand campaign, “Move Your Body, Move Your Mind,” featuring a reimagined version of The Beach Boys’ timeless hit “Good Vibrations.” The campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing. The […]
Created by Cloudfactory to promote the dating app’s UK launch, ‘Love Is Worth The Leap’ turns the emotional jump from digital to face-to-face dating into a cinematic moment In our digital era, people crave real connection, but most dating apps keep us hiding behind screens instead of meeting in real life. Though endless swiping and […]
E.ON Next, the customer-first energy supplier, is focusing on the feel-good side of cutting bills with its new “Saving Seekers” brand platform. The campaign launching this January, aims to boost consideration, build trust in a sector beset by cynicism, and drive action for the brand. Driving the strategy is the insight from customers that they […]
McCann’s campaign moves beyond category conventions to mark a new era for the brand PureGym has launched a vibrant new campaign designed to capture the unmistakable “feel-good glow” gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the […]
This autumn, IKEA Sweden’s campaign “Wherever life goes”, which highlights the many changes people go through in life, has been widely recognised. Now, IKEA and its agency NoA Åkestam Holst are adding an unusual twist by letting customers turn real-life changes into new home solutions. Life is constantly evolving, and as it does, homes need […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]
On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]