The new commercial playfully challenges nonsense tech applications and continues the Stuck.in Consultancy Saga of “I AI” and “1000 Slides” -also produced by GUT- to show a different way of transforming businesses Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new commercial ‘Taste ID.’ The film is the latest […]
Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]
Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.” Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team. The brand platform and creative, celebrates the […]
New Commercial Arts, with charity client Alzheimer’s Society, have launched a platform and campaign bringing to life the devastating reality that with dementia you don’t just die once, you die again, again, and again. The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before […]
Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically […]
Business headed up by ex-Weetabix head of marketing, Gareth Turner, exceeds year one turnover target. Just 18 months after opening, Big Black Door is celebrating several milestones. Founded by ex-Weetabix head of marketing Gareth Turner, the business has already achieved triple digit growth, bolstered its team, and recently added The Wine Society to its impressive […]
CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]