WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, continues their Manchester-focused out-of-home (OOH) including a ‘get outdoors’ inspired campaign displayed across a giant Piccadilly billboard in the heart of Manchester overlooking the Piccadilly Gardens. Through two different concepts, both campaigns use WeRoad’s signature witty copy to appeal to its target demographic. […]
Twix, proudly part of the Mars family of brands, is solidifying its connection to the cookie with its new campaign titled, ‘Disguise’. Created by adam&eveDDB, the tongue-in-cheek campaign builds on the idea that Twix is actually a cookie, cleverly disguised as a candy bar. As the only cookie-based offering in the chocolate category, Twix is […]
Brand design agency, Lewis Moberly, has partnered with Chinese stationery and office group, Deli to redesign its market leading marker pen portfolio. Deli is the top stationery brand in China and one of the top three stationery brands in the world. It positions itself as offering affordable, good quality products across a broad portfolio. Its […]
P&O Ferries and Publicis London are taking the There is Another Way platform on the next stage of its journey with a new integrated ad campaign, All Aboard. The ad, which spans TVC, press, OOH, radio, social, and digital display, continues the platform’s mission of demonstrating that no matter who you are or how you travel, a […]
Saatchi & Saatchi has today unveiled new creative work, Voting is Hot AF, to launch non-partisan campaign, Just Vote. The campaign is powered by green entrepreneur and founder of Ecotricity, Dale Vince, with insight from leading PR & communications agency, Borkowski. Built on the insight that voting officially makes you hotter – with 40% of […]
Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, and social media until the […]
An offline nature experience, aimed at promoting mental wellbeing, managed to sell out access to the Finnish island for the whole 2023 summer season. Despite a small budget, the bold campaign achieved a tremendous amount of media attention with a striking creative idea and a socially relevant angle. In our hectic modern world, vacationing on […]
New offering — Aramark SeniorLIFE+ — breathes new life into stagnant senior living dining services category Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped senior services marketing agency, Varsity, to help kick off the effort. Varsity’s work includes the development of the new Aramark offering — Aramark SeniorLIFE+ […]
Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]
Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and […]
