Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]

Modern, inclusive and personal: skincare icon E45 reveals new brand identity

Modern, inclusive and personal: skincare icon E45 reveals new brand identity

Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]

B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]

Manchester City’s Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

Manchester City’s Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.” Proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first […]

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword repositions as ‘The Blade Masters’ in new comedic campaign

Wilkinson Sword, the heritage brand part of the Edgewell portfolio, has launched ‘The Blade Masters since 1772’, a major repositioning campaign to humorously showcase the brand’s 250-year expertise in blades. Created by the independent creative agency, Pablo, the new campaign will launch across Wilkinson Sword’s 29 European markets and represents the brand’s most significant marketing […]

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]

The Blackout Box: Denmark’s Fragile Energy Infrastructure

The Blackout Box: Denmark’s Fragile Energy Infrastructure

The Danish Association of Engineers (FRI) raise attention to Denmark’s energy infrastructure to the most influential people in the country by hand-delivering ‘The Blackout Box’ filled, with alarming news. In FRI’s March 2024 State of the Nation Energy & Climate, a report on the condition of Denmark’s critical infrastructure, a striking statistic is clear: Denmark’s […]

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]

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