Independently conducted research from SharpEnd and Censuswide offers industry-first insights into the adoption of connected experiences by global brands in-store and on-product SharpEnd has today launched its much anticipated second Connected Experience Report, offering fully independent industry insights from UK and US c-suite executives at more than 1,000 Global brands across key sectors. The Report […]
New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits. Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as […]
For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]
Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island. A media platform, production company, and lifestyle brand, […]
Initiative is designed to promote safer roads and better health for professionals who drive for a living In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country’s biggest rewards program – to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide […]
A car crashes into a giant wedding cake outside Blenheim Palace, as Direct Line raises awareness of wedding guests drink driving Direct Line has launched a stunning new creative, with a car crashing into a giant wedding cake outside the UK’s most Instagrammed wedding venue1 Blenheim Palace, to raise awareness of the risks associated with drink […]
VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
When we have lost a loved one, we often save memories of the person, it can be anything from photographs to old letters and voice messages on an answering machine. These memories can provide comfort and experts say they can even have a positive impact on coping with grief. However, a digital memory runs the […]
