Supported by Brazilian celebrities such as Tatá Werneck, João Vicente de Castro and Gabriel Louchard, the initiative will include the largest genetic study to date of Caramelos and the founding of the Caramelo Kennel Club PEDIGREE®, the leading brand in dog food in Brazil and the world, is launching the campaign “Caramelo,” starring the so-called Caramelo mutt […]
Publicis London, in partnership with nicotine-free portable aromatherapy diffuser Ripple+, has launched a new campaign to raise awareness about the dangers of illegal vapes. Launching today, the aim is to educate people who regularly use illegal vapes on the harmful ingredients and toxins they contain – including lead. While 5.6 million adults in the UK vape, 11% […]
American fans of superstar Jin, of 21st century pop icons BTS, and Korean ramen are the immediate targets for a new campaign from Santa Monica-based agency The Many. Otoki, one of the biggest food companies with 56 years of experience and leadership in 31 Korean food categories, is eager to replicate their flagship Jin Ramen’s popularity in the U.S. and […]
“Master Pieces” blends classic art with health care messaging from the Katz Institute for Women’s Health A new campaign from New York independent agency StrawberryFrog is helping to rewrite women’s health history, highlighting what is missing through a strong health care solution from Northwell Health’s Katz Institute for Women’s Health. For centuries, medical findings have been based on male-oriented […]
Hayley James, Associate Director at global brand experience agency, Sense Parents are one of the toughest groups for marketers to reach. We’re busy, overstimulated, and just trying to make it through the day without bribing our little ones with another snack. Between juggling work, children, and – let’s be honest – our own sanity at […]
The All England Lawn Tennis Club has appointed VCCP, the challenger network for challenger brands, as its global creative agency of record – beginning with The Championships, Wimbledon 2025. Photo Credit: AELTC/Joe Toth VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide. The […]
For World Down Syndrome Day 2025, CoorDown presents NO DECISION WITHOUT US, the international awareness campaign created in collaboration with the New York-based agency SMALL. An engaging musical featuring Caterina Scorsone, the beloved star of “Grey’s Anatomy” and mother of a daughter with Down syndrome. For the first time in a CoorDown campaign among the […]
House 337 unveils powerful new campaign to highlight the urgent need for domestic abuse support Women’s Aid, the UK’s leading charity working to end domestic abuse, has launched a groundbreaking new campaign, ‘The Monster Who Came to Tea’, aimed at pressuring the government to re-evaluate funding for domestic abuse support services ahead of the Spring […]
Very has released the latest chapter of its distinctive Haus of Flamingo brand platform which, for the first time, is branching out beyond womenswear to reflect customer shopping habits. Haus of Flamingo has had a flying start since launching in Summer 2024, driving strong brand attribution and greater distinction. This has driven an impressive 10% uplift […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]