Colossus has developed a new brand identity for Highspring, a global professional services organization, that officially launched March 31. The work marks a major milestone in Highspring’s transformation from a network of segmented business lines under Vaco Holdings, which has more than 10,000 employees across 45+ offices worldwide, into a unified brand offering consulting, talent solutions, and […]
Many Americans are likely familiar with the Muscular Dystrophy Association since the organization, in many ways, helped create the very template for modern charitable missions and programs, and built the field of neuromuscular disease research, care, and advocacy. What many may not know is that MDA has consistently expanded its focus to lead the fight against all neuromuscular diseases – while […]
Created by mortierbrigade – a by The Network member – and directed by Czar’s Lionel Goldstein to mark ‘Employee Day’ in Belgium, the tongue-in-cheek spot highlights the gender pay gap in Belgium and around the world Behind every successful man stands a woman, goes the age-old saying. But ZIJkant, a progressive women’s movement dedicated to […]
New brand platform “True Originals” is co-ordinated by We Are Social Amsterdam, and marks the beginning of a new partnership between the creative agency and iconic snack brand We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden. The […]
Creative Circle, a not-for-profit organisation owned by the UK’s creative community, and Global, the Media & Entertainment group, have joined forces to launch The Creative Town Hall (CTH) – a nationwide initiative to inspire creativity and elevate the influence of the UK’s creative advertising industry on a global stage. The Creative Town Hall will kick off […]
Elizabeth Arden has launched a national multi-channel campaign titled “SmarterRetinolTM,” created in partnership with agency Terri & Sandy. The innovative campaign highlights Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum through a compelling visual metaphor to showcase the benefits of sealed capsule technology in delivering superior skincare results. Launching this month, the integrated campaign spans […]
With 96% of its menu free of artificial preservatives, coloring or scents, brand takes a provocative tone to highlight the quality of its ingredients Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to using as few artificial ingredients as possible – 96% of the menu is already free of […]
Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there’s always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating […]
UK ad agency, Insiders, today announced its collaboration with Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, on a new brand campaign launching this week. The clever and witty ads play on the idea that we’re our own worst enemies when it comes to […]
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. To get […]