Get a foot in: Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds

Get a foot in: Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds

The creative industry’s door is hard to open. Finnish agency SEK wants every young person to have an equal chance to enter through it. Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s […]

ATP and Make My Day Launch World-First Immersive Tennis Viewing Experience

ATP and Make My Day Launch World-First Immersive Tennis Viewing Experience

The ATP is using technology to bring sporting highlights to life in a new and innovative way during the Nitto ATP Finals. View this post on Instagram A post shared by Nitto ATP Finals (@nittoatpfinals) With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. […]

Nectar360 partners with Marriott Bonvoy®

Nectar360 partners with Marriott Bonvoy®

Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]

The Many and Wounded Warrior Project Go Big with “Warriors On Board” Initiative for Veterans Day

The Many and Wounded Warrior Project Go Big with “Warriors On Board” Initiative for Veterans Day

This Veterans Day, The Many is working with Wounded Warrior Project (WWP) on a campaign designed to inspire young adult audiences into action and compassion. While veterans comprised 18% of the U.S. population in 1980, today they represent just 6%, and with that decline, comes a decrease in direct relationships that often generate public support […]

86 Years after Kristallnacht, immersive experience brings the ‘Night of Broken Glass’ to life

86 Years after Kristallnacht, immersive experience brings the ‘Night of Broken Glass’ to life

Commissioned by Claims Conference, created by makemepulse and USC Shoah Foundation, partnered with Meta and UNESCO, ‘Inside Kristallnacht’ immortalises the memories of Holocaust survivor Charlotte Knobloch As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and […]

cummins&partners, Hope&Glory PR, Ladbury PR and the7stars Launch Record-Breaking Campaign with Together for Girls to End Childhood Sexual Violence

cummins&partners, Hope&Glory PR, Ladbury PR and the7stars Launch Record-Breaking Campaign with Together for Girls to End Childhood Sexual Violence

cummins&partners, Hope&Glory PR, Ladbury PR and the7stars Launch Record-Breaking Campaign with Together for Girls to End Childhood Sexual Violence cummins&partnters, Hope&Glory PR, Ladbury PR, and the7stars have have today unveiled ‘Break the Record’, a global campaign for Together for Girls aimed at breaking the world’s record of inaction against childhood sexual violence. The campaign follows […]

VIOOH announces 2023 carbon emissions significantly below industry benchmarks

VIOOH announces 2023 carbon emissions significantly below industry benchmarks

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]

Post Office Helps the Nation ‘Master Christmas’ with New Campaign Featuring Real Postmasters as CGI Heroes

Post Office Helps the Nation ‘Master Christmas’ with New Campaign Featuring Real Postmasters as CGI Heroes

This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK. Christmas can often bring a surge of life admin, from […]

HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]