Radisson RED, Radisson Hotel Group’s upscale hotel brand that aims to inject new life into hospitality through a focus on informal services, the latest technology, and bold design, has landed in Glasgow. To mark its arrival the hotel has launched its first TV ad campaign, created by BrandCap. Glasgow is the fifth location for the […]
Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date. The five winning ideas and teams are: Hush for Apple Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad […]
Award-winning drinks design agency Denomination expands into the USA with a new office opening in San Francisco – a stone’s throw from the world-famous Napa Valley wine region. The US office will be led by newly-appointed Business Director Meghan Read. Since establishing Denomination in 2002 in Australia, co-founders Rowena Curlewis and Margaret Nolan went on […]
Media Agency Group (MAG) has been appointed by national law firm Your Legal Friend to deliver media planning and buying campaigns, following a competitive six-way pitch. The brief will see MAG raise awareness of the legal firm which has over 35 years’ experience successfully providing justice for clients and has secured over £250 million compensation in […]
Infinity Nation, the specialist online retail growth agency, has been chosen by women’s athleisure clothing brand, Boudavida to help develop and implement its digital growth strategy. This appointment marks Infinity Nation’s ninth win in nine months. The agency, whose online retail strategies have proved successful with other clients including cycling brand, Rapha, hamper.com, Home Leisure […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
The Big Shot launches Tommy’s new campaign #AreYouReady for pregnancy – Tommy’s first ever pre-conception campaign in partnership with Public Health England (PHE), the Royal College of Obstetricians and Gynaecologists (RCOG) and the UCL institute for Women’s Health. The integrated digital campaign will go live across Facebook, Instagram and Youtube and will educate women about […]
Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]
The Economist, a leading source of analysis on international business and world affairs, launches a real-time, reactive campaign for the 2018 FIFA World Cup. While the usual pundits will talk about who scored what and how, The publication will be looking at the nations behind the squads, providing a detailed perspective on what is really going […]