Shape History, the award-winning social impact communications agency, has launched this year’s World Diabetes Day campaign in partnership with the International Diabetes Federation (IDF) to highlight the mental health challenges of people living with diabetes worldwide. With a focus on putting well-being at the heart of diabetes care, the campaign seeks to improve the quality of life […]
The 2024 Christmas advert from John Lewis is finally here, transporting viewers on an emotional and magical journey to find the perfect Christmas gift. The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG. The two-minute TV advert, created by Saatchi […]
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ […]
The creative industry’s door is hard to open. Finnish agency SEK wants every young person to have an equal chance to enter through it. Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s […]
The ATP is using technology to bring sporting highlights to life in a new and innovative way during the Nitto ATP Finals. View this post on Instagram A post shared by Nitto ATP Finals (@nittoatpfinals) With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. […]
Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
This Veterans Day, The Many is working with Wounded Warrior Project (WWP) on a campaign designed to inspire young adult audiences into action and compassion. While veterans comprised 18% of the U.S. population in 1980, today they represent just 6%, and with that decline, comes a decrease in direct relationships that often generate public support […]
Commissioned by Claims Conference, created by makemepulse and USC Shoah Foundation, partnered with Meta and UNESCO, ‘Inside Kristallnacht’ immortalises the memories of Holocaust survivor Charlotte Knobloch As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and […]
cummins&partners, Hope&Glory PR, Ladbury PR and the7stars Launch Record-Breaking Campaign with Together for Girls to End Childhood Sexual Violence cummins&partnters, Hope&Glory PR, Ladbury PR, and the7stars have have today unveiled ‘Break the Record’, a global campaign for Together for Girls aimed at breaking the world’s record of inaction against childhood sexual violence. The campaign follows […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]