Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]
Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]
Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]
HARIBO, the nation’s leading sweet maker, has officially launched the ‘Hide n Seekers’ experience at Bluewater Shopping Centre in Kent, featuring the UK’s largest ball pit. Live for 21 days over four weeks, the experience is completely free for fun seekers young and old, providing an exciting, budget-friendly summer day out. In its second year, […]
New app created by We Are Pi launches with epic mixed media promo film by Henri + Diego through 1stAveMachine Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations. All Desperados fans need to do is download the Desperados Dance Club app, […]
On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]
The AA, the UK’s leading driving services business, launches the next phase of its fully integrated marketing campaign, “It’s Ok, I’m with the AA.” The Gate alongside lead media agency, Goodstuff, developed the campaign and evolved communications and media strategy. “It’s OK, I’m with the AA” shows how the AA’s multi-service provision gives its members […]
Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]
ABBOTT LYON, thebespoke jewellery companyis delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, which was run internally. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. St Luke’s remit for Abbott Lyon will include development of a new brand creative platform […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]