With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]
Race for Life launches ‘Life is worth Racing for’ 2024 campaign Cancer Research UK’s flagship event series, Race for Life, has undergone a brand refresh to modernise and future proof the series. The UK’s biggest fundraising event series, which raised £33m in 2023, is returning this year with a bold new creative and a shift […]
Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and marketing strategy by Jessica Hartley Today sees the launch of Robin Good Pets, a sustainable, but rebellious, pet lifestyle brand with a bold mission: to spread pawsitivity. The sustainable but punky start-up is a “rebel with a […]
Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm’s commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity […]
John Lewis and new creative partners Saatchi & Saatchi have debuted new work offering a different and elevated perspective on the winter sales. After the generosity of giving at Christmas, this campaign shifts the focus to giving in to the things we really desire for ourselves. Celebrating John Lewis for exactly what it’s known for […]
If you are in a Brazilian store and hear a mother or father saying to their child “na volta a gente compra”, what they said was: “we’ll buy it on the way back” and that, actually, they have no intention of buying the object. It might sound funny at first, but the phrase “na volta […]
Creatives with synaesthesia are more likely to see ‘Blue Monday’ – the third Monday in January widely regarded as the most depressing day of the year – as yellow not blue Ahead of Blue Monday on January 15, a survey of people in the creative industry with synaesthesia reveals that 80% don’t ‘see’ the word […]
Only two thirds of South West businesses have a written marketing strategy and a third don’t have a business plan new study reveals According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly […]
McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]