Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
Whole Earth Foods is delighted to announce it has appointed St Luke’s as its lead creative agency without a pitch. Whole Earth’s owners KP Snacks handled an internal review of requirements, which led to the appointment of the agency. St Luke’s remit for Whole Earth will include brand strategy development and creation of all ATL and digital communications for the Whole […]
VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity. The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Consori and Pawsync —since last […]
Charity works with agency partner AMV BBDO on poignant installation developed by Pixel Artworks and Collective Studios at London’s Outernet Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at London’s Outernet. The installation will feature quotes from domestic abuse survivors to highlight […]
To promote its upgraded range of products with a longer-lasting formula in perfume quality, Old Spice and the agency Burns have created a fantastical campaign that originates from a strong consumer tension: products out there don’t last through the day, or nearly as long as they promise. This campaign and the products new formula, challenges […]
New Creative Format Engages Audiences Across PubMatic’s Premium Supply SeenThis today announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with […]
Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]
Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops […]
SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and customer experience creative agency, the fully integrated campaign features two new spots alongside out-of-home, radio, social media, and customer experience activations. Media planning and […]