Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar Robinsons, the UK’s favourite squash*, launches its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV “Proudly Presents” slot during Saturday’s Britain’s Got Talent, the joyful […]
The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched Your Ticket to Possible, a brand campaign positioning the lottery as an experience with endless possibility. This simple distinction – focusing on the experience rather than the accumulation of “things” as a potential outcome – […]
Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” […]
The British Heart Foundation (BHF) and creative partners Saatchi & Saatchi have today unveiled a new TV-led integrated campaign, The greatest treasure. As the second iteration of This is Science – the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease – the work strives […]
Pharmacy chains use their in-store team as a channel for acquiring app installations and gain digital market share with the lowest cost of downloads in the market Brazil’s largest pharmacy chain, composed of the brands Raia and Drogasil, showcases their case titled “40 Thousand Step Grandchildren”, which has been helping the Baby Boomer generation – […]
Following the 2022 “ABCLGBTQIA” campaign, where the meaning of numerous words related to LGBTQIA+ were made available for free download, ILGA Portugal and the independent creative agency Stream and Tough Guy developed a pilot project in three study centers for senior citizens consisting of several training sessions designed and adapted to an audience of over […]
Specsavers announces the appointment of Sid Tomkins as Head of Design for The Agency. Having worked as a consultant for Specsavers since July 2022, Tomkins will be responsible for the Design output of the in-house Agency. Prior to joining Specsavers, Tomkins spent 20 years building and managing design departments and studios for agencies including BBH […]
Leader in cycle tyre innovation vittoria is releasing the new Corsa PRO cotton tyre, the most advanced road tyre ever made. Engineered to perfection, the new Corsa PRO is delivering the unparalleled racing performance and riding experience that has only been available to the professional World Tour riders. Until now. The new tyre launches globally with […]
Global branding agency Coley Porter Bell has unveiled the striking redesign for the full range of Tesco Finest Coffee products, which cover a coffee drinker’s day from the perfect cup to kickstart the day, Morning Ritual with notes of citrus, floral and caramel, to the late afternoon brew Sunset Hour with its notes of berry, […]
There’s more to enjoy in Hasselt than food, museums and shops in unconventional new tourist campaign by independent creative agency Mutant It’s well documented in Belgium’s tourist guides that the city of Hasselt offers its visitors exquisite cuisine, vibrant nightlife, high fashion boutiques and adventurous activities. But in truth, that could be said of many cities. […]