YouGov survey provides valuable insights for the use of sound to drive audience engagement and loyalty As sports fans and brands across the world prepare for the 2023 Super Bowl, new research has revealed the power of music anthems to connect audiences with their favourite teams and their national identity, providing important lessons for brands when […]
Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country. […]
Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails, a brand built on eco-conscious values. A 15- and 30-second version, “Trees,” will debut during the high-profile Super Bowl LVII on Fox on February 12. “Please Earth Responsibly” is the tagline for the spot in which a good-intentioned guest takes it upon herself to plant baby […]
Energy prices are high and the cold spells are biting – saving money on energy bills is high on everyone’s agenda. But Albert Einstein and his dog Chico are here to help, with some simple ideas for saving energy and tracking your energy use in AMV BBDO’s new integrated campaign for smart metering communications body […]
To demonstrate the brand’s leading position in the industry-disrupting evolution of the mechanical key, access management innovator ABLOY’s campaign flirts with the imagery of beloved heist films – while challenging the very existence of the genre. Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the […]
Dialogue in Fortnight Collective spot takes a cue from the famous “Who’s on First?” comedy routine by riffing on the brand’s name. ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, is set to air its first commercial during Super Bowl on Feb. 12. Using TV, online video, social media and […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
First major campaign from Specsavers to highlight contact lenses with a free trial Specsavers today launches its first major campaign around its contact lens offering with a playful look at the challenges of kissing for glasses wearers. The campaign – Kiss Clash – focuses on the creative ‘Don’t let specs get in the way […]
Integrated entertainment practice designed to see clients capitalise on the $2.3 trillion* global Entertainment and Media market Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Established to help brands act as revenue-generating Entertainment companies in their own […]
Today Specsavers announces its sponsorship of Channel 4’s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service. The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show. The Countdown sponsorship will […]