Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
Interactive experience by Energy BBDO and makemepulse enables parents and children to connect in the kitchen
Butter brand Kerrygold have launched ‘The Magical Pantry’, a globally accessible interactive experience which enables parents to bring their children into the world of cooking by combining magical children’s stories, and Kerrygold recipes, into a unique digital experience that offers parents and their children a way to connect in the kitchen. Young cooks and their […]
With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, Sam Kerr, Chloe Kelly will run between 21st September – 8th November to drive awareness of FIFA 23, the most complete EA SPORTS FIFA title ever. The campaign will run across multiple […]
In this sequel, AMV BBDO brings back the iconic scientist to interact with his local community and demonstrate how smart meters can help British people to better manage their energy use
Launch of the latest campaign from Smart Energy GB. Created by AMV BBDO, the integrated campaign shows how a smart meter can help the British public to better manage their household budgets and save energy – which, with the current energy crisis, has never been more important. Transporting physicist Albert Einstein from the 1950s to […]
Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability
Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company, built on purpose to do business better. In a shifting landscape of new influences and audience power, we decode change, navigate culture, and deepen authenticity to shape your reputation and accelerate your growth. This […]
Independent creative agency Impero today announces a new sticker campaign to raise awareness on Monkeypox’ risk factors and educate people about the measures they can take to reduce exposure to the virus. Monkeypox is not going away. You may not be seeing it so much in headlines these days, but 70% of all UK cases […]
Steamboat Ski and Resort Corporation is launching a new campaign developed by brand accelerator agency Fortnight Collective to attract new visitors and build upon its legacy as a unique western vacation destination for skiers and snowboarders. The work, the most ambitious integrated marketing campaign by the resort to date, coincides with Steamboat’s 60th anniversary and a $200m capital investment into […]
The average Brit spends 27 hours a week operating on ‘autopilot’, finds new research from NatWest Managing finances, cleaning the house and seeing the dentist are most put-off activities NatWest has partnered with Steven Bartlett to create motivational content series – available to watch now at natwest.com/moneymotivation NatWest has teamed up with entrepreneur Steven Bartlett […]
Award-winning Malnutrition Labels Campaign Lands in London
Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain’s favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film (LINK) captures the campaign’s innovative approach to […]
Fully integrated, cross-channel campaign launches with a fresh visual approach for the brand
eBay UK and McCann London have launched a new platform for the brand, showcasing eBay’s ambition to provide a better way to buy and sell, both for people and the planet. As the internet’s first people-powered marketplace, eBay was born out of a belief that business can be done differently – a belief more relevant […]
