LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]

LIDA completes management line-up with new Chief Strategy Officer and Chief Data Officer

LIDA completes management line-up with new Chief Strategy Officer and Chief Data Officer

Customer agency LIDA, part of the M&C Saatchi Group, has completed its management team line-up with the appointment of Cheil Worldwide’s Janie Rees as Chief Strategy Officer and the promotion of current Strategy Partner, James Calvert, to the position of Chief Data Officer. The announcement follows the recent launch of LIDA’s new proposition, ‘Make work […]

LIDA’s Christmas cards spotlight ‘uncelebrated greatness’

LIDA’s Christmas cards spotlight ‘uncelebrated greatness’

Customer agency LIDA, part of the M&C Saatchi Group, has created a range of Christmas cards celebrating milestones that share their anniversary with Christmas Day. As each of the events happened on the 25th December, from the crowning of William the Conqueror (1066) to the first sighting of Halley’s Comet (1682), their anniversary often slips by […]

M&C Saatchi agency acquires New York-based MCD Partners

M&C Saatchi agency acquires New York-based MCD Partners

M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]