McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
For the Queen’s Platinum Jubilee Pageant, McDonald’s and its creative agencies deliver multi-channel campaign giving a regal twist to its iconic brand marks
‘One’s Lovin’ It’: McDonald’s celebrates the Queen’s Jubilee with a royal makeover
Pearlfisher redesigns McDonald’s’ global packaging system
The Welcome Back campaign, created by Leo Burnett, will appear nationwide with TV, radio and social rolling today out for six weeks.
This Friday 17th July, McDonald’s launches their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals. Opening […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their hard work is […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]