Yonder Media, the independent media agency founded earlier this year, has appointed Sabrina Francis as its first Group Brand Lead. Francis joins from VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in music. She was previously Strategy Director at Arena […]
Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]
Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
The Hospital Group – the largest UK provider of cosmetic and weight loss surgery – has appointed Branded3 to work on its search and media accounts, following a pitch process involving five other agencies. The Leeds, London and Bath-based agency is supporting The Hospital Group across media channels, starting with SEO, PPC, CRO, PR and […]
With the premium mixers and soft drinks category being in strong growth, driven by a shift towards improved quality, craft and flavour innovation, Fentimans, the botanically brewed drinks maker, has appointed UM as its media planning and buying agency. UM was brought in after an uncontested pitch, with Fentimans looking to ramp up its media activity as consumer demand in […]
The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]
Global media technology company Oath announces the appointment of Anna Watkins as UK MD & Country Commercial Director. In the role, Watkins is responsible for the promotion of Oath’s advertising solutions to brands and agencies and driving the continued commercial success for Oath’s leading media brands, platforms and partnerships. Watkins brings over 20 years of […]
Archant Dialogue is proud to announce the relaunch of the Bentley Magazine for Bentley Motors. The quarterly publication has a fresh new design that celebrates the Bentley marque and inspires customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed music exclusively for Bentley’s Bentayga Hybrid. […]