The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announces that Reach plc, the UK’s largest news publisher and owner of the Mirror, the Express and a number of other regional websites, is joining as a founding partner alongside Guardian News & Media, News UK and The Telegraph. The addition […]
Starcom announces the appointment of Louise Peacocke as Managing Partner. Reporting to Hamid Habib, Starcom’s UK Managing Director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]
Immediate Media Co, the special interest content and platform company, announces an agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The acquisition of BBC Good Food – including the digital and live events businesses – establishes Immediate as the largest food media publisher in the UK. The deal, […]
Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]
Young’s Seafood Ltd. announced the appointment of a new media agency, Total Media, the behavioural planning agency, to support the brand’s ambitious three-year growth strategy, which will see it strengthen its position as the UK’s leading fish and seafood business. Total Media’s brief will see them use their deep knowledge of audience behaviour to build […]
Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]
One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
On the eve of the new Premier League football season the Evening Standard announces a major investment in its online sports team. With just a few hours before the close of the transfer window, standard.co.uk announced some significant new signings of its own. Seven new faces join the team – doubling the current squad – […]