Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]
The integrated marcoms network, MullenLowe Group (a part of Interpublic Group) announced it has acquired the strategic communications agency Salt Communications Limited (salt). Founded in 2000 by Richard Cox and Andrew Last, salt is a strategic communications agency operating in London and Singapore. salt specialises in simplifying complex business challenges, with specialties in external reputation […]
Specialist business-to-business (B2B) market research agency Circle Research has been acquired by the Next15 Communications Group. They will form part of Next 15’s expanding research group, MIG Global (MIG). The acquisition continues a focus on data and tech insight capabilities by Next15 as, through MIG, it continues to build a Group of best-in-class specialist research […]
Award winning, independent media agency The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office in 2016. Pace Media will be rebranded […]