BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]
TBWA\RAAD has been named to Fast Company Middle East‘s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture, ultimately thriving in today’s ever-changing world. This year’s Most Innovative […]
Serviceplan Dubai: BMW ‘Joy at First Sight’
From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]
DDB and Electric Lime Films join to produce a set of four films, dynamic, elegant, and engaging to the core, each focusing on a beautiful location to showcase life’s twists and turns through the engines of the Porsche 718. The films portray bold mesmerising cinematography, intuitive fast cut editing, captivating sounds and premium dynamic animation […]
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. […]
TBWA\RAAD have launched their latest campaign for the INFINITI Q50 in the Middle East. The brand plans to hijack the conversation around the biggest tournament on the planet, without being an official sponsor. As the Middle East gets ready for Russia, so do the official and non-official sponsoring brands. In a field where big budgets […]
We Are Social, the global socially-led creative agency network, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We […]
Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first Head of […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]