Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first Head of […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]
Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]
Award-winning, international branding agency, Lambie-Nairn, has announced the appointment of Andy Hayes as its new Managing Director Northern Europe and Middle East. His move marks a promotion from his current role of Regional Director in the Middle East. In his new role, based in London, Hayes will continue to oversee the Lambie-Nairn business in the […]
Kelly Brook, the model and TV presenter, has starred in two Turkish ads as part of a campaign to promote Unilever-owned Lynx’s Apollo fragrance. The first ad is set in a space ship and starts with Brook waking up before dousing herself in Lynx, known as Axe outside the UK. She sets course for Istanbul, […]