Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]
JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car. The campaign for the two-seater sports car is called “your turn” and breaks in the UK with a teaser campaign from Monday 20 May. The full-length ad will first air on TV and cinema screens on 25 […]
Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. A new survey from media shop Mindshare polled nearly 2,200 adults in the days following the game (Feb. 4-6) and 31% of those who watched the game indicated […]