MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

MINI Germany and Serviceplan show the fastest way through the city with MINI Connected: ‘Shortcut Billboards’

 Serviceplan Campaign X stages shortcuts for MINI Germany to promote the new MINI Connected Features: Just as the real-time traffic information “Real Time Traffic Information” (RTTI) always informs the drivers of the new MINI models about the fastest and most time-saving route to their destination, the converted 18:1 advertising spaces on time-consuming Berlin pedestrian […]

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Mini thanks fans with ‘not normal’ brand campaign

Mini UK has launched the national push in its global brand campaign, “not normal”, which will feature images of Mini-inspired creations drawn from social media for the first time. Iris Worldwide created the campaign, which is Mini’s first brand campaign since 2008’s “ban boredom”, with media planning and buying by Vizeum. The activity stars with […]