Experiential Advertising Agency Momentum UK, has landed its new CTO with a CV befitting the agency’s pedigree in music and entertainment. Genadt will front the agency’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement. From digital strategic thinking to delivery, he will be tasked […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]
Global experiential advertising agency, Momentum Worldwide, announced the expansion of Momentum Worldwide in India, with the opening of a new Bangalore office to sit alongside its existing Delhi office. The opening of the Bangalore office will enable Momentum to create new market opportunities for existing clients within the South Market, which include Microsoft, Western Digital […]
Global experiential advertising agency, Momentum Worldwide, has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, […]
Total brand experience agency, Momentum Worldwide (UK), has appointed Matthew Mayes, formerly Head of Digital at GMR Marketing, to Chief Technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK Director of Creative Strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every […]
Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy. Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. […]