Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals. Determined to find a new way to highlight this key element to attract new visitors from this group, they […]
Earlier this year Timberland announced their largest ever global campaign, Nature Needs Heroes, which sees the brand committing to plant 50 million trees over the next five years. A form of value creation advertising that is starting a movement to show small actions can make a big impact. Timberland UK worked with integrated communications agency […]
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]
A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]
In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be […]