New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

Ueno Expands Coast to Coast Executive Team with Two New Hires

Ueno Expands Coast to Coast Executive Team with Two New Hires

Ueno, a full-service creative agency, announced the hiring of Gillian Rode and Pen Stanton as Executive Producers in the agency’s San Francisco and New York offices. The two will lead client services and project management in their respective offices. Rode joined Ueno from fuseproject where, as a Program Director, she oversaw a team of project […]

CULT expands NYC offering with launch of Studio and appointment of Head of Production

CULT expands NYC offering with launch of Studio and appointment of Head of Production

The independent creative agency CULT announced the opening of its newly-located Dumbo office and on-site content studio, the second in its growing business. With Chief Strategy Officer and co-founder Bridey Lipscombe as the figurehead, the new office continues to work as a strategic partner to its US-based clients and will act as an extension of […]

Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Ideas led design agency Vault49 reveals a stunning and colourful graffiti mural within the latest Target store to open in New York, created and hand painted to celebrate the East Village community and its rich history, which includes a melting pot of punk rock music, anti-establishment movements and diverse cultures. Target asked Vault49 to design […]

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]

Time Out Market to Give New Yorkers Food For Thought

Time Out Market to Give New Yorkers Food For Thought

Media and entertainment business Time Out is branching out with the unveiling of a culinary and cultural experience that promises to combine high-end food, drink and art. Time Out Market New York will be located on a prime waterfront site overlooking the East River, sandwiched between the Brooklyn and Manhattan Bridges. Opening in the fourth […]

Another Silent Night: UN and Refugee Choir Re-Imagine Holiday Carol

Another Silent Night: UN and Refugee Choir Re-Imagine Holiday Carol

 This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realised that the words to the familiar song had been changed with lyrics […]