The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium […]
Landsec, one of the UK’s largest listed commercial property company and owner of Piccadilly Lights, has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new display. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign […]
Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]
Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]