Independent creative agency isobel have created a new campaign for Procter & Gamble brand Old Spice, targeting UK gamers. The campaign, created during lockdown, features an animated version of brand spokesman and Old Spice Guy Isaiah, travelling between gaming worlds. It features Old Spice’s latest scent – Captain. The film will be promoted within mobile […]
Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the story: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television […]
Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram account leads to other accounts specially created to tell the story. You awaken in a dark cave. In the distance you see a faint light, in […]
http://www.youtube.com/watch?v=4bvjQAp0q_8 Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants. Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it […]
Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]
Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]