Infinity Nation, the online retail growth consultancy, has secured the online account for established homeware brand, Lombok. The win comes alongside two others as Infinity Nation announces it will also be working with fashion brand moloh and wedding gifting service, Prezola. An expert in all aspects of online retail, Infinity Nation will develop and implement an online growth campaign […]
Media, technology and brands law firm Wiggin and the boutique intellectual property law firm Redd have today announced that Redd are to join Wiggin on November 6th 2017. The combined team will comprise 20 specialist IP lawyers working across Wiggin’s offices. Wiggin CEO, John Banister, said: “Wiggin devised an assertive growth strategy a few years […]
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online. Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
UK online retail sales were up +14% year-on-year (YoY) in September, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Although this was the third-strongest growth rate so far in 2017, there were signs of macroeconomic pressures influencing shopper behaviour. The electricals sector suffered its first negative year-on-year growth (-5.6%) for the month of […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]
The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN) has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]
Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]
RTL AdConnect published the 24th edition of its Total Video Key Facts. The survey is a media watch on upcoming trends in the sector, providing facts, figures, insights and solutions on Total Video. This research gives keys to navigate the complex media environment, focusing on the latest global status concerning audience, measurement, ad tech, ROI, ad fraud […]