As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]
It was a great year for work at the Cannes Lions this year. After a few mixed years, insights and ideas have returned to the festival with a bang. While some of the best work came from familiar territory: not-for-profit, fast food and soft drinks, other great ideas sprung up from further afield: pet nutrition, air […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]
Christmas is a time of the year that’s supposed to be all about family, friends and festivities – but for consumers, the weeks or even months before the Christmas break can be incredibly stressful. That’s because of the frantic search for presents, entertainment and ideas for festive food and drink. Our readers want to be […]
Wednesday 10th October marked World Mental Health Day. And according to the NHS, one in four people in the UK are likely to suffer from mental health issues over the course of their life. In London alone, where half a million people are employed, loneliness is becoming an increasingly damaging problem, with GPs calling it […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]
We live in a world that is undoubtedly becoming more digital — but is it all becoming a bit over the top? Businesses all over the world are starting to use email as one of their primary routes for brand awareness to consumers who are likely already. But it is of paramount importance to understand […]
Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]