Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]

Understanding Generation Z and their impact on the marketing world

Understanding Generation Z and their impact on the marketing world

Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]

Branding: The importance of company image

Branding: The importance of company image

Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]

Elmwood’s Lyndal Kearney: Let’s hear it for women!

Elmwood’s Lyndal Kearney: Let’s hear it for women!

It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]

A New Day For Print Newspapers?

A New Day For Print Newspapers?

Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]

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