Following Taxi Studio’s rebrand of Sinebrychoff’s Kurko and Golden Cap, the agency spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Taxi’s brief was to clean up Koff’s brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]
International brand design agency Design Bridge has unveiled a full range of new package designs for Appelsientje, the Netherlands’ most favourite juice drink brand. Appelsientje was launched in 1973 as the first pure juice in the ambient shelf and has a long heritage in the market, where their iconic orange juice is both a childhood […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
As a premium beer brand, what do you give your aviation partner for their 60th anniversary? Lufthansa’s official beer partner, Warsteiner opted for something infinitely more memorable than your predictable diamonds. Wanting to guarantee an anniversary-worthy experience, Warsteiner called on its trusted international advertising agency, Amsterdam Worldwide, whose most recent Hertha BSC campaign for Warsteiner […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
Coley Porter Bell has led a rebrand of Co-operative Food’s own-brand offering, introducing the new ‘Loved by Us’ brand. The ‘Loved by Us’ offer is being introduced to the Co-op’s standard tier, and aims to attract a younger audience and ‘reflect the retailer’s passion for food’. The new identity features a ‘Loved’ in a large, […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]