ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

By on    Branding, Latest, Marketing  

ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

Independent Full-Service Creative Agency, ROOK/NYC, has created Brand identity, packaging design and digital experience to launch Wknd Nation for Wknd Nation, started by former SATC stylist Sofia Karvela and fashion industry veteran Phuong Ireland, is a casual loungewear clothing line designed with comfort.  ROOK/NYC set out to build a layered identity that would allow the Wknd Nation team the flexibility and confidence […]

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

By on    Branding, Latest, Marketing  

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

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