Isuzu, makers of the award-wining D-Max pick-up, launches a new branded content series, The Isuzu D-Max Driving Derbies, fronted by presenters Adam Smith, from Sky Sports, and Joe Thomlinson, from Football Daily, to drive brand awareness amongst football fans. The six-part series features fans from rival teams, from both the English Football League (EFL) and […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]
Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]
Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]
London’s Wembley Park will host, for a second year, a key round – the only in the capital – of the OVO Energy Tour Series race this year on Tuesday 29th May 2018, welcoming thousands of spectators. The OVO Energy Tour Series, Britain’s leading cycle race series, is free-to-attend and will showcase WembleyPark as a […]
Bauer Media Group and short-form video platform Wochit announce an expansion of their partnership into the UK, US, Australia and New Zealand. It will support the rapid production of publisher’s social video content in these markets. The partnership aids the wider company strategy to reach and engage audiences across online, mobile and social channels. The […]
American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018. In the spot, Fowler […]
The Football Association (FA), the governing body of English Football, has announced that it has awarded SilverHub Media UK Ltd. (SilverHub) and Shutterstock, Inc. an exclusive multi-year agreement to cover photography, distribution, and syndication services around key events and activities. SilverHub and Shutterstock will capture real-time photography of FA and Wembley Stadium events including all […]
W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]