Premier League andÂ Coca-ColaÂ Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorshipÂ Coca-ColaÂ Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options.
The partnership will seeÂ Coca-ColaÂ work with the worldâs most competitive and compelling football competition to engage and excite fans up and down the country, giving them an opportunity to get even closer to the Premier League and connect with the game they love. The company will look to enhance the fan experience through physical and digital activations including a nationwide Premier League trophy tour.
Commenting on the news,Â Jon Woods, General Manager ofÂ Coca-ColaÂ Great Britain and Ireland said,Â âWe have a long and rich history supporting football at all levels, from the grassroots to the world stage. The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and weâre looking forward to working together to help bring fans closer to the action. The partnership gives us an opportunity to showcase the range of drinks we offer which we are proud to make here in Great Britain and will help us to raise awareness of our no sugar drinks.â
Richard Masters, Managing Director of the Premier League, said:Â âCoca-Cola is a huge global brand that has an excellent track record of sponsorship in football, from multiple World Cups to several years partnering with the English Football League. We are excited that this isÂ Coca-ColaÂ Great Britainâs first portfolio-wide partnership and they will be bringing it to life across a range of brands. We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas â including a nationwide Trophy Tour â that will see the League benefit from their huge reach in the UK and across the world.â
TheÂ Coca-ColaÂ Company has been a long-term supporter of football, inspiring and uniting people all over the world and creating memorable experiences for players and fans. It has helped millions of supporters get closer to the action through partnerships, such as its six-year sponsorship of the Football League which included high-profile campaigns like ‘Win A Player’ and ‘Club Colours’.Â Coca-ColaÂ is also a long-term partner of FIFA World Cup.
In addition, the Premier League andÂ Coca-ColaÂ Great Britain are already working to promote sustainability and recycling and will use the partnership to work together to continue this with more details to come in the early 2019. All of the packaging used byÂ Coca-ColaÂ Great Britain is already 100% recyclable and the company is the largest user of recycled plastic in the UK.
? â½ï¸ ? We are thrilled to announce that from January 2019 we will be an official partner of the @PremierLeague! We canât wait to bring fans closer to the game, with a drink for every taste and a nationwide Premier League tour. #PL #tastethefeeling pic.twitter.com/0IaJ3Irut5
â Coca-Cola GB (@CocaCola_GB) September 13, 2018
Source:Â TheÂ Coca-ColaÂ Company