To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.  PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]

Supermarket chain PENNY encourage reconciliation at Christmas via Serviceplan Campaign

Supermarket chain PENNY encourage reconciliation at Christmas via Serviceplan Campaign

PENNY is kicking off 2017’s Christmas season with the slogan “Christmas. Time to reconcile”, shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign by Serviceplan Campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Stefan Magel, PENNY’s COO, explained: “We don’t just want to […]