In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand. The ambition of the Kia is limitless and the power of innovation tremendous, […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specialising in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimisation. The acquisition of Vertical Measures further bolsters Investis Digital’s ability to deliver on its Connected Content approach, which combines […]
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. It analysed the industry’s top 250 names and found failings across a number of website performance metrics, […]
Huddersfield-based technical PR specialist Scriba PR has reported its biggest client win month to date in October, taking its total current number to 36. The firm welcomed six new client projects on board and has more recently secured a seventh, predicting 2019 to be the biggest year yet. Commercial cleaning innovator Regenex, motor finance and […]
Creative digital agency ID has reported an increase in revenue and over a dozen new clients on the back of a raft of leadership changes. The appointment of Lianne Dewar and David Buchan as Joint Managing Directors for Glasgow-based ID has led to a 50% revenue increase year on year, as well as a complete […]
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
Unlimited Group, the digital and technology-based marketing services business, and one of the UK’s largest Independent Agency Groups, has reported significant profit growth in their first full financial year post privatisation. Despite a climate plagued with speculation around Brexit and general uncertainty, the Unlimited Group is driving an optimistic outlook having benefited from major UK […]
Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]