Pinterest is announcing today that Beth Horn has been appointed as UK Managing Director. Based in London, Horn will report to VP, Head of EMEA Sales, Milka Privodanova. Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK. This includes leading the team and supporting relationships with advertisers to maximise the […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
B&Q and Pinterest announce the launch of their co-branded campaign, marking the retailer’s first time utilising the platform’s unique Trend Badge feature. Pinterest’s trend prediction report released in December revealed that one of the big interiors trends for 2023 would be ‘Home Front’ – as consumers will be focusing attention on dressing and decorating the […]
ActionAid Turns Pinterest’s ‘Save’ Button Into A Donation Tool To Help Children And Families In Need
As we continue to build a platform for everyone, it’s important the ideas Pinners discover and take action on are inclusive of our global community. It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the […]
This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]
Pinterest announced Milka Kramer is joining Pinterest as Country Manager for the UK and Ireland. Milka is a media and tech industry veteran with vast experience managing fast-growing sales teams and operations at the pan-European level. As country manager for the UK and Ireland, Milka’s responsibilities will include working closely with brands and agencies to […]
Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]