Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion […]
Sainsbury’s is the target of a new Greenpeace campaign on plastic packaging and has been mocked in an April Fool’s video. The UK’s second biggest supermarket is ridiculed in the comedy clip for its dismissive attitude on reducing plastics and its failure to take sufficient action. Greenpeace is calling for Sainsbury’s to set yearly plastic […]
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership […]
In March 2019, two non-profit organisations Plastic Oceans and Breathe Conservation are collaborating to ‘Swim Against Plastic’, a global campaign to raise awareness about plastic pollution. Independent global creative agency Crowd, which has worked with Plastic Oceans for the past three years, is co-sponsoring the event and has created a website dedicated to the campaign. The […]
The Economist, a leading source of analysis on international business and world affairs, unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet†the activation, brought to life by global brand experience agency Sense, comprises an art installation of […]
SodaStream, supported by Sir Rod Stewart in a lead role, unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. It acts as a metaphor […]
