William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano.  The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

Ecrebo launches its OnPoint personalisation engine platform and product suite at NRF 2018

Ecrebo launches its OnPoint personalisation engine platform and product suite at NRF 2018

Ecrebo, the point of sale marketing (POS) specialist, announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 […]

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]

Dixons Carphone Upgrades ‘Message at Till’ Capabilities with Point of Sale Marketing Specialist Ecrebo​​

Dixons Carphone Upgrades ‘Message at Till’ Capabilities with Point of Sale Marketing Specialist Ecrebo​​

Ecrebo, the point of sale marketing specialist, announced a five-year contract with Dixons Carphone, one of Europe’s leading specialist electrical and telecommunications retailer and services company. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of […]

Ecrebo appoints Mike Grimes as their US President

Ecrebo appoints Mike Grimes as their US President

Ecrebo, the point of sale marketing specialist, announced it has appointed Mike Grimes as their US President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the US. Earlier in 2017, Ecrebo received £12 million […]

Taxi Studio delivers Christmas 2015 ‘Look & Feel’ to Budgens stores UK-wide

Taxi Studio delivers Christmas 2015 ‘Look & Feel’ to Budgens stores UK-wide

Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]

Red Brick Road & Suzuki Launch SX4 S-Cross

Red Brick Road & Suzuki Launch SX4 S-Cross

The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross.   The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of the […]

CMW Relaunches Nivea Men Originals

CMW’s latest campaign for Nivea Men is to relaunch the ‘Originals’ range whilst leveraging the brand’s position as official Male groom supplier of FA England Football and Dutch Eredivsie teams. The digital campaign focusses on enabling men to experience that ‘Man of the Match’ feeling. It launches with a video featuring unsuspecting men who were […]