Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]
Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]
A team from The Creative Engagement Group (TCEG) have raised over £8,000 for Child.org after taking on the notorious National Three Peaks Challenge. A total of 34 people from across the group set out to conquer the Three Peaks – Ben Nevis, Scafell Pike and Snowdon – after the idea came up via an employee […]
Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
Mischievous elves can be seen wreaking havoc on the sides of lorries up and down the country in the run up to Christmas, kicking off a major marketing and communications campaign to launch the new range of Elves Behavin’ Badly. Toy manufacturer PMS International has covered its entire fleet of lorries with images of Elves […]
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]
easyJet has launched a national campaign in the UK, to inspire more girls to become airline pilots. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. Leading the cast was nine-year-old Hannah Revie, […]
MWWPR, one of the world’s leading independent PR agencies, announced the promotion of Rebecca Blinston-Jones into the role of UK Managing Director. For the last four years, Blinston-Jones served as Deputy Managing Director, helping launch MWWPR in London following its 2013 acquisition of Parys Communications. Blinston-Jones is taking the helm at an impressive time of […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]