Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]

Coley Porter Bell Delivers a Splendiferous Summer for Mr Kipling

Coley Porter Bell Delivers a Splendiferous Summer for Mr Kipling

Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]

Robot Food Brings the Joy to Cadbury Cake Bars with New Design

Robot Food Brings the Joy to Cadbury Cake Bars with New Design

From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]

Joey Essex stars in ‘Incredibly Tasty, Phenomenally Thick’ cup a soup campaign

Joey Essex stars in ‘Incredibly Tasty, Phenomenally Thick’ cup a soup campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Premier_CupASoupJoeyEssex.mp4[/KGVID] McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the […]

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]