Old Spice targets gamers with new campaign by isobel

Old Spice targets gamers with new campaign by isobel

Independent creative agency isobel have created a new campaign for Procter & Gamble brand Old Spice, targeting UK gamers.  The campaign, created during lockdown, features an animated version of brand spokesman and Old Spice Guy Isaiah, travelling between gaming worlds.  It features Old Spice’s latest scent – Captain. The film will be promoted within mobile […]

P&G Ariel Philippines launches the first-ever Laundry Musical with Broadway star Lea Salonga

P&G Ariel Philippines launches the first-ever Laundry Musical with Broadway star Lea Salonga

Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping them shining anew. Procter & Gamble’s Ariel Instashine, the world’s 1st powder detergent with power boosters, launched the first-ever Laundry Musical — “When I Shine With You,” starring globally acclaimed artist and Filipino icon, Lea […]

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

 Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]

Branded Products – Taking Back Control Through DTC

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]

Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

 Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]

1 2 3