User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty, announces the creation of a first of it’s kind seamless in game ad solution called InMenu™. Programmatic is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit which gives branding opportunities, and more […]
Ex-Dentsu media veteran Matt Champion to lead client development for Audience Store
Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has seen significant expansion in the last year and is doubling down on their current and new business; with a drive to focus […]
As businesses accelerate digital transformation efforts, Microsoft Audience Network provides free access to Shutterstock’s diverse and fresh collection of over 320 million images
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering. Advertisers can search, […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]
